The Race Online has Just Started
Go On UK
I’m not sure whether Race Online 2012 really was successful or not? It certainly seemed to be most upbeat about what could be achieved by a big push on Digital Enablement. Well, its over now. Or is it?
Throughout its existence Race Online 2012 was paralleling the Digital Switchover across the UK. So was the FORCED changeover to digital really the big winner? It is a good question. If you count all this people who HAD to switch, have other initiatives actually made that much of a difference as - say the iPad?. It would certainly be interesting to find out. Different audiences? Yes……… contribution to outcome?
Anyway, I’ll have a read of DigitalUk’s annual report to 31/03/2011.
http://mediatel.co.uk/newsline/2012/04/19/bbc-to-return-300m-switchover-money-as-london-celebrates-going-digital/
http://www.mirror.co.uk/news/uk-news/digital-tv-switchover-30000-flood-782847
“The UK has made a good start in building a digital economy. Today, the internet contributes more to our GDP than to that of any other G20 country and is predicted to grow 11% a year to reach £221bn by 2016 (Boston Consulting Group Jan 2012).
However, thousands of SMEs and charities failing to use digital technologies to grow their organisations or help their customers and service users:
- ICT is the biggest skills gap in the charity sector and a third of small and medium sized charities say they have nobody they trust to discuss IT needs with (NCVO)
- Only 14% of SMEs sell products and services online and approximately half a million SMEs feel that the lack of digital skills is slowing the growth of their business (Lloyds Banking Group/BDRC April 2012).
- Small businesses that do go online grow twice as fast as their competitors (McKinsey, 2011)
Go ON UK will work with its partners in all sectors to raise awareness of the benefits and put in place the practical steps needed to ensuring all organisations make the best use of digital technologies and aren’t at risk of being left behind.